Marketing Automation - Błażewicz Grzegorz - książka
Producent:
Throughout the COVID-19 pandemic, a significant shift occurred, with 76 percent of consumers permanently altering their purchasing habits, as highlighted by McKinsey in their report. This transformation presents substantial hurdles for marketers, chiefly the challenge of re-establishing genuine, trustworthy connections with each customer. Achieving this requires an in-depth understanding and effective use of technology. This book is crafted to thoroughly explore this transformed environment for marketers, entrepreneurs, and managers, offering guidance on how to create value and enhance their competitive edge successfully. It provides a backdrop for the current marketing landscape and illustrates, in a step-by-step manner, how new technologies can be strategically leveraged to reinvent traditional marketing approaches.
Sklep: skupszop.pl
Cena:
89.87
PLN
Przejdź do sklepu